Great programming won’t get you new clients.

But mediocre programming will lose clients.⁠ ⁠

The true measure of good programming is its ability to bring clients back the next day.⁠ ⁠

That means novelty. It means making the workout feel like a “game”. ⁠ ⁠

It means recognizing constant progress. ⁠ ⁠

It means solving the problems that clients care about. ⁠ ⁠

And it means individualized coaching in a collaborative group.⁠

On this week’s show, we talk with Chris Cooper, founder of Two-Brain Business, about why having the “best” programming isn’t enough to be successful long-term.