Great programming won’t get you new clients.
But mediocre programming will lose clients.
The true measure of good programming is its ability to bring clients back the next day.
That means novelty. It means making the workout feel like a “game”.
It means recognizing constant progress.
It means solving the problems that clients care about.
And it means individualized coaching in a collaborative group.
On this week’s show, we talk with Chris Cooper, founder of Two-Brain Business, about why having the “best” programming isn’t enough to be successful long-term.